Digital marketing, despite what many people believe, does not have to be a complex or even costly endeavor. In fact, digital marketing is also for beginners—not just experienced marketers.

If your brand is not deeply engaged in digital marketing, now is most definitely the time. People go online first when searching for a company to work with

They scour the internet, search Google or one of the other hundreds of search engines, or they look through social media.

It is absolutely essential that every business have a robust digital presence in order to get found and grow their client base.

So how do you undertake a comprehensive and effective digital marketing campaign?

How do you get started to position yourself optimally and leave yourself room to grow into your digital marketing efforts?

Whether you’re looking into digital marketing for beginners or you’re hoping to expand your current digital initiatives by hiring a marketing agency, having a plan in place is imperative.

Digital Marketing for Beginners: A Few Tips  

As a digital marketing beginner, what sorts of things should you know in order to optimize any campaign? How do you begin? And where do you go from here?  

1. Keep in mind, that SEO is critical. When people are looking to work with a company or brand, they are going to search online first. This is where SEO is going to be extremely important. SEO is how you get found, it’s how you rise to the top of the organic search rankings, and it’s how you connect important keywords to your brand. You don’t necessarily have to be an SEO expert to get started with digital marketing, but you do need to know some basics.
   
   You may want to look into link building, content marketing, geographic targeting, among other SEO tactics. If you don’t necessarily have the time to devote to this, then this is where in establish marketing firm can certainly help.

2. Focus on creating quality content. Digital marketing encompasses a broad array of real estate, to include your website, your social media presence, as well as any other content marketing efforts that you may have in the works.
   
   People want quality content, there’s no getting around this. They want usable information. And sometimes they even want to be entertained. Really think about what type of content you want to put out there in connection with your brand.

3. Understand that brand awareness is crucial. Nowadays, it really is all about building your brand. Your brand is how people recognize you. It comes into play with the logos, the graphics, even the colors that people come to connect with your company. Think of the Apple logo – immediately you know what this means. You know what their values and messaging are when you see this logo. How can you cultivate brand awareness to that extent…That is the question.

4. Have a firm grasp on your audience. None of your digital marketing efforts are going to work unless they’re targeted at the right audience. You want to know everything possible about your target audience.
   
   This will include such things as their interests, their income level, their educational background, their geographic regions, you name it. Yes, this is going to require some homework on your part. But for any digital marketing campaign to be successful, it has to start with an extensive audience knowledge.

The Different Layers of Digital Marketing  

Digital marketing really comes down to content, plain and simple. It revolves around the content that you produce and consequently put out there in the name of your company.

The thing about content, especially in this digital day and age, is that it is very multi layered.

What do we mean by that? Digital content is not static.

A blog post is not just about a few paragraphs, rather, it has images, it often contains a video, it contains call to action, it has links embedded. Sometimes it can take the form of a contest. It can also be an infographic. The term “blog post” as you can see, means a multitude of things.

Are you well-versed on how to create multi-layered content? This is what distinguishes a successful digital marketing campaign from one that never quite gets off the ground.

Some things to consider when thinking about the type of content you want to create and what you want subsequently representing your brand.

• Newsletters. Especially within service-based industries, newsletters are a highly popular tool used by digital marketers to engage consumers and get leads.
  
  However, gone are the days of a one page written newsletter with just a couple of photos integrated. Newsletters now are whole new ball game. Many, for instance, will include a video link to a YouTube posting. This helps companies to gain exposure organically.

• Articles and blog posts. First thing’s first, you have to create a quality article with useful content. People aren’t just looking to be sold to; they’re not just looking for fluff. They are looking for informational text to guide them in the right direction. On top of that, there are other components to consider.
  
  Again, a video may be embedded in the article. Without question, the article should contain professional images. Keep in mind too, very often blog posts and articles might be published on certain social media channels.

• Social media posts. Social media represents a hugely expansive world in terms of digital marketing. Given the plethora of channels out there and the various types of accounts available, there is so much you can do on social media to help promote your brand and ultimately boost your bottom line.
  
  The key though is to have a strategy. You can write an article, create a post, develop a video for social media, but if it’s not done intentionally and with consistency, you can actually do more harm than good for your business.

• Podcasts. Podcasts are certainly extremely popular. Every day more and more podcasts are being created by brands looking to gain more exposure. This is yet another digital marketing tool in your potential arsenal.
  
  The key though is to create a useful podcast, an entertaining podcast, and one that will keep listeners engaged. If you’re brand new to this particular platform, you may want to enlist the help of a marketing firm to get you started.

Digital Marketing for Pros   If you are a digital marketing beginner, you can certainly carve out an initial path for your firm to take as you expand your digital footprint.

For many business owners however, they simply don’t have the time to dedicate to implementing a dynamic digital marketing campaign.

This is where an experienced marketing company that understands your business and your niche really can work to your advantage. They know precisely how to create the kind of multi-layered content that gets you noticed and enables you to build a healthy customer base.

We comprehend the nuances of digital marketing—this is what we do, this is all we do. And we want to put our expertise to work for you.

We’ve helped companies get far more ROI for their marketing dollar than they thought possible.

Call today for your free consultation by clicking on the blue box above and “Request a Consultation”