When it comes to advertising your business, you cannot afford to underestimate the importance of blogging in digital marketing. You might think of blogging as a multi-faceted way to convey a message while at the same time, you are exponentially expanding your marketing efforts. Blogging can also help you solidify your brand. And as we all know, brand awareness is critical for any business.

But how do blogs help with marketing? How can you turn an article about the latest home trends or smart home features for 2022 into a piece that will actually generate leads? 

How do you capitalize on the importance of blogging in digital marketing? In this article, we take a look at some of the benefits of blogging for small businesses. We will also offer some tips and tricks on how to become a better blogger for your company.

The Benefits of Blogging for Business

Let’s start with some of the benefits that you get from creating a blog that is either attached to your website or is a standalone site dedicated specifically to your blogging efforts. Blogs are source of information for users. When someone wants to know about something or gather more information, they will most likely enter several keywords into a search engine and as a result, stumble upon a blog. 

The important thing is that the blog has to answer their question. This is how a blog post or blog article becomes one that can actually work to your advantage. It needs to be useful. It has to convey relevant, up to date information.

If the blog post does its job, then that person will likely go to your website to gather even more information. You just became an authority figure for that user. They are more apt to trust you and by extension, trust your company. Trust is the building block to good customer relations.

So what are some key benefits of blogging:

• As mentioned, it helps you to establish authority. You obviously have knowledge and skills surrounding a certain niche or topic. Put these to work for you. Create a blog in which you talk about that which you know. Give people vital information. They will come to look at you as an online authority and consequently will be more apt to want to work with your business.

• Blogging is essential for SEO. SEO is what helps you get to the top of the search rankings. Knowing what Google prioritizes and values and knowing how to integrate this into your blog posts will help you climb higher and higher in the rankings. Keep in mind however, your blog posts can’t just be stuffed with keywords. They still have to be meaningful and valuable to users. Otherwise, they really aren’t doing you any good.

• Blog posts can drive traffic to your website. Pretty much, the goal of blogging for business is going to be to get people to visit your website and consequently answer the calls to action that they find there, be it getting more information, subscribing to an email list, or actually buying from you. When a blog post is done right, it will pique people’s interest. This, in turn, will make them curious enough to actually go ahead and visit your site. And this is precisely what you want them to do.

• Blog content can be used on social media. The great thing about blogging is that it is so versatile. You can repurpose various parts of a blog post on social media. You can also create links between your social media accounts and your blog pages. This way too, you’re not always having to create brand new content for your social media pages, thereby saving you some time.

• Blogging can help with link building. Within the current Google algorithm, links are strongly considered. Meaning, back links, for instance, are a crucial factor in terms of search engine rankings. You can incorporate links into a blog. Ideally, other brands and businesses will incorporate links in their blog posts to your site as well. Link building can be among the more difficult parts of blogging, however. This is where you might want to have an expert help you create the optimal blog post with meaningful links embedded.

Becoming a Better Blogger

So what exactly is the secret to creating killer blog posts that actually get the job done? How can you improve your blogging skills so that your articles and posts truly benefit your business? Below are a few strategies and tips for finetuning those blogging skills and creating posts that work to your advantage.

1. 1. See what your competitors are blogging about. We’re not saying to go ahead and copy what your competitors are doing. But in looking to see what they are writing about, you may get an inside handle on what is trending within your industry or niche. Writing about what is timely and popular will naturally lend itself to keywords that are the most relevant right now.

2. Do some keyword research. In the world of blogging for business, keywords are absolutely everything. Be it short tail or long tail keywords, you want to know what are the most prominent for your particular industry. The key then will be to incorporate these words in a sophisticated and meaningful way so that you’re not simply stuffing your posts with them. Use keywords strategically to help you improve your search ranking results.

3. Don’t ignore the importance of headings and subheadings. When Google evaluates a blog post, headings and subheadings stand out. These therefore need to contain not only relevant keywords, but they should subscribe to Google’s formatting suggestions and guidelines.

4. People like lists. Lists are easy to follow, they are easy to read. Users don’t necessarily have a lot of time to read an online article or post in its entirety. Therefore, more often than not, they are apt to scroll through that post. Their eyes will naturally be drawn to list — numbered or bulleted. Do keep this in mind as you’re creating your blog posts.

5. Utilize language that is more conversational. The last thing people want is to be talked down to. Even if you are one of the top experts in your field, you have to make the content accessible to everybody. A conversational and simpler style lends itself to a more popular and searchable blog post.

Blogging isn’t something that everybody automatically masters. There are strategies involved. Not to mention, you have to be somewhat of a decent writer in order to make it all work effectively. 

Utilizing a marketing firm for your blogging needs not only saves you a great deal of time, but you are going to get the kind of results that have an impact on the number of people who do visit your website. This then leads to more inquiries and ultimately, more customers.

We would love to help you with your blogging efforts. 

We understand what works and what doesn’t. If you want to learn more about the importance of blogging in digital marketing, if you want to blog effectively and want a marketing agency to build you a plan – we do that!

We also develop, create, and distribute blogs as a full service option, if you would prefer.  Reach out to us for a free consultation by clicking on the Blue box in the upper right hand corner and “Request a Consultation”